The Outdoor Media Association (OMA) has launched a $170,000 out-of-home advertising campaign in support of National Missing Persons Week 2011 from July 31 to August 6.
The aim of this year's campaign is to help find a missing person in NSW and VIC - Shannon O'Brien from the Central Coast who went missing in April, and Siriyakorn "Bung" Siriboon from East Melbourne who has been missing since June 2.
The OOH media includes taxi backs, shopping centre and university panels, a roadside billboard, as well as bus shelters and free-standing panels in Sydney and Melbourne CBDs.
