VB is having a 'Share a Coke' moment to coincide with State of Origin, giving fans the chance to have their name replace 'Victoria Bitter' on one of 46 jerseys to be worn during the games.
'Name in the Game' is the work of Clemenger BBDO Melbourne, ApolloNation, Liquid Ideas and MediaCom. Fans can enter by purchasing specially marked packs of VB and entering a promotional code online.
Victoria Bitter general manager Richard Oppy said: "This is huge. In 160 years, we have never changed the wording on the Victoria Bitter logo. As the major sponsor of the NSW Blues we wanted to throw everything behind them and for the first time, we’re enabling fans to actually be in the game, adding even more fire to the supporter base of the Blues."
Clemenger BBDO Melbourne executive creative director Ant Keogh said: "Victoria Bitter has a fantastic relationship with the Blues, and through this promotion has shown that it is committed to getting fans involved and standing behind their team."
The campaign runs across TV, radio, digital and point-of-sale.
Credits
General Manager, VB: Richard Oppy
Senior Brand Manager: Mim Orlando
Brand Manager: Kirt Daunt
Assistant Brand Manager: Clare O’Connor
Creative Agency: Clemenger BBDO
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Tim Bishop
Copywriter: Alex Metson
Digital Producer: Gemma Seeto
Digital Director: Sam Mackisack
Digital Designer: Christine Calo
Executive Producer: Sonia Von Bibra
TV Producer: Marta Besevic
Senior Account Director: John Meagher
Senior account Manager: Ollie Wearne
Account Executive: Rob Patterson
Strategic Planning: Mike Derepas
Director: Andy Morton, 8com
DOP/Cinematographer: Andrew Stroud
Executive Producer: Katie Millington, 8com
Digital Production: Rob Edgar
Editor: Michael Houlahan, Method Studios
Production Company: 8com
Post Production Company: Method Studios
Sound Design: Flagstaff Studios
PR: Liquid Ideas
Creative Director: Stuart Gregor
Account Director: Jemma Lee
Account Manager: Taryn Malakou
Account Executive: Katie Wilkinson
Media: MediaCom
Group Account Director: Gareth Nicholls
Account Director: Rachel Teh
Account Manager: Adam Russell
Account Assistant: Jarvis Johnson
BTL Agency: Apollo Nation
Group Account Director: Elaine Kellaghan
Account Director: Nick Paton
Account Executive: Lara Greenwood
