Val Morgan Outdoor has partnered with Mars Petcare brand My Dog to launch digital out-of-home campaign “My Dog, My…“.
The four-week campaign is running on digital panels in shopping centres nationally and asks pet lovers to send in a snap of their pup via the My Dog social media channels and website.
Each week the image will appear in their local centre with a personalised message, in an aim to bring together the local community of dog owners. As you do.
“The essence of the My Dog, My… campaign is about celebrating the relationships that each Australian has with their dogs in an inspirational way that brings a sense of community and togetherness, but highlights that every bond is unique,” said Mila Sedivy, account director at Starcom MediaVest.
“What better way to celebrate the My Dog campaign than through a dynamic OOH format in a hyper local and personalised way – the flexibility of Val Morgan Outdoor in being able to bring our vision to life has shown they have the perfect platform to be able to execute this kind of campaign.”
Credits:
Client: My Dog
Creative: BD Network
Media: Starcom MediaVest Melbourne
Planner: Val Morgan Outdoor
