NAB has launched a new campaign for its share trading platform, nabtrade.
The 'More informed' campaign, created by Digital Arts Network, features insights from financial commentators with the aim of ensuring nabtrade customers are the best informed.
Commentators include Peter Switzer, from the Switzer Super Report, as well as NAB's own experts. Their commentary is delivered via the nabtrade insight centre.
Michael Nearhos, general manager of NAB wealth marketing, said: “This campaign demonstrates our commitment to providing Australian investors with actionable investment insights to help them make informed decisions about their wealth.
“As the new platform and brand in this place, we have continued with our disruptive creative and art direction to help highlight our differentiated position.”
The campaign is running across outdoor, print, online, social and NAB's own channels.
CREDITS:
Client: nabtrade
Creative: Digital Arts Network
Media: Mindshare
