Max Factor, the make up of make up artists is celebrating its 100th birthday by recreating iconic Hollywood looks from the last 100 years.
Gwyneth Paltrow is transformed with a modern take on styles from the 40s, 50s, 60s 70s and 80s. Gwynnie channels a Farrah Fawcett inspired 70s look for first ads. The campaign is set to go global from March.
Liz Kelsh, Max Factor Australia head make up artist, said: “This was a very exciting campaign to be part of. Max Factor’s international network of make up artists, of which I am honoured to be one of, designed a series of glamour statements which borrowed from iconic looks from the past and gave them our own modern twist under the direction of Pat McGrath. Pat then took those looks and created them on Gwyneth.”
The campaign was created by Max Factor global creative design director Pat McGrath.
