Men have their own way of dealing with things which is why Beyond Blue has launched a funny campaign that deals with the serious matter of mental health in men.
Hosted by Dr Ironwood the campaign uses humour to show that it's okay for men to seek help, especially if it's done in a way that's specifically for men - Man Therapy.
Creative director John Akritidis said “ The work done in the US was really pretty outstanding. We had the opportunity to take a great thought and create some new interpretations for the Aussie bloke."
Consumers can tweet Dr Ironwood at @DrBrianironwood or visit the website at mantherapy.org.au
Watch all the Man Therapy spots.
The campaign will run across TV, radio, print, social media and online platforms.
Executive Creative Director: Neil Mallet
Creative Director/Writer: John Akritidis
Senior Art Director/Writer: Frank Trobbiani
Head of Digital: Donal O’Keefe
Production Company: the Otto Empire
Director: Cameron Hird
Executive Producer: Jo de Fina
