Ray's Outdoors has launched its first major campaign featuring families enjoying the outdoors with cardboard cut-outs of tents, kayaks and BBQs from the Ray's Outdoors catalogue.
Ray's Outdoors marketing manager Jason Wolff said “We are looking at the business from the ground up including product mix, store design and communications.”
Production Company: Orange Whip Films
Director: Colin Skyba
Producer: Alex Mooney
