Darrell Lea has launched a marketing campaign to support two limited edition premium lines, Chunky Hazelnut, and Coconut Rough, as part of it winter chocolate season.
Created by The Saltmine, the print and point-of-sale activity highlights new product packaging which moves away form the traditional bright candy colours towards a tonal contemporary style in "chocolate" colours.
The promotion will also be pushed through the company's Facebook Fan Page and Twitter account, in addition to DM activity using the Darrell Lea database and the Sweet News e-newsletter.
Darrell Lea has launched a marketing campaign to support two limited edition premium lines, Chunky Hazelnut, and Coconut Rough, as part of it winter chocolate season.
Created by The Saltmine, the print and point-of-sale activity highlights new product packaging which moves away form the traditional bright candy colours towards a tonal contemporary style in "chocolate" colours.
The promotion will also be pushed through the company's Facebook Fan Page and Twitter account, in addition to DM activity using the Darrell Lea database and the Sweet News e-newsletter.
