Foxtel has enlisted actress Magda Szubanski to spearhead a new campaign highlighting its sports coverage leadership.
Created by Foxtel's internal production unit Area 51, the campaign emphasises Foxtel's key sporting properties of every AFL game of every round in 2012, Hyundai A-League Football, KFC T20 Big Bash Cricket and every tennis Grand Slam.
The television campaign launched nationally this week and will run for eight weeks.
