Samsung's ad for the Galaxy S5 claims the phone is “Made For Australia” and all its outdoorsy pursuits.
If you're diving in the deep blue sea or hiking the red rock – the Samsung Galaxy S5 promises to withstand it all for the Aussie lifestyle.
“The insight for our Made for Australia campaign is that few countries live a vibrant lifestyle better than Australia. In our everyday life, we can do what many others can’t – whether we’re running along our coastline, jumping into the ocean, dancing at an outdoor music festival or going on an outback adventure – we can live life to the fullest in this country" said Arno Lenior, chief marketing officer, Samsung Electronics Australia.
“The innovation of the Galaxy S5 is not just about what you do on the phone, it’s about what you do with it while enjoying Australia’s vibrant lifestyle. To bring this to life, the Australian variant of the Galaxy S5 has been localised with features that include Australian specific content and software as well as embedded technology to enable mobile tap and pay.”
The campaign will run across TV, digital, cinema and outdoor.
Credits
Creative agency: Leo Burnett
Media: Starcom
Digital: Amnesia Razorfish
