Yesterday saw News Limited's mX wrapped in brown paper stock to promote Lion-owned drink brand Mac's. It was the first time it had been done in the country and demonstrated the ability and impact of print advertising, according to the media giant.
The cover-wrap was promoting its newly launched range of non-alcoholic drinks, already well-established in New Zealand. The execution was complemented by a pop-up Mac's sampling site at Wynard Park. The original campaign launched in mX Melbourne late last month.
