Very rarely does car advertising feature a car accident to highlight the vehicle's safety. Volkswagen US has taken an effective marketing risk in its newest spot.
The ad shows the morning routine of a 'lucky man' who wakes up next to his beautiful wife, has a playful breakfast with his son and then proceeds to go to work in his VW Passat.
The campaign highlights how the vehicle is designed with other drivers in mind.
Group Creative Directors: Michael Kadin and Matt Ian
Creative Director: Mark Peters
Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Scott Howard
