Unilever has launched a campaign called "Love Story"; promoting its latest fragrance addition to the Impulse range, whilst encouraging consumers to "fall back in love" with Impulse.
The campaign markets Impulse fragrances as "so irresistible they will do the flirting for you"
The campaign is primarily promotional; with interactive digital billboards installed in Westfield shopping centres, where consumers can share love notes via their smart phones. 'Geek Chic' promotional staff will also be sent to shops, beaches, transit, and cinemas; offering to take a photo and post it on the Impulse Facebook page.
The campaign will also feature an in-store push from Priceline pharmacy, which will give away a free movie ticket with the purchase of any two Impulse products. It is set to launch 10 February.
