Energy Safe Victoria is launching a campaign encouraging BBQ-ers to 'Look Before You Cook' this summer, featuring BBQ-ers in bomb disposal suits. Not bad. Not bad at all.
The campaign was created by RedHanded Creative. Creative group head Tim Forte said: "Rather than making a heavy-handed scare tactic ad, we took an approach people are more likely to enjoy watching in order to get this message through. Barbecues can be dangerous, but we don’t want to bore people to death either."
The campaign is launching in cinemas tomorrow, with TV, print and online to be rolled out in coming weeks.
Credits
Client: Energy Safe Victoria
Executive Manager Media & Comms: Sharon Rainsbury
Senior Advisor Media & Comms: Michelle Robertson
Agency: Redhanded
Creative Group Head: Dan Forrestal
Creative Group Head: Tim Forte
Creative Director: Paul Hand
Managing Partner: Jim Gall
Account Manager: Stephanie Larkin
Production Company: Airbag Productions
Executive Producer: Victoria Conners-Bell
Director: Micca Delaney
Producer: Jilly Howe
DOP: Simon Ozolins
Offline Editor: Stefan Englehardt
Colourist: Fergus Halley
