Men - are you looking for a way to express your "free spirit"? Local fashion brand Aquila has a new range of A/W apparel that claims to do just that.
The range, consisting of clothing and shoes, is being promoted with a multi-platform push called 'Live Free'. It is running across online, social media, mobile, print and will be supported with in-store activity and brand activations. It marks a new direction for the brand, which will now be based on the premise of "freedom", replacing its former eagle icon.
The campaign has been created by ad agency The Vanguard and is its first work for the brand. View the company's website here.
