There's not really an 'average' family in NSW. Or an 'average' car. Can an 'average' car really witness 1.4 kisses? What's that? A full kiss and a light peck using only your top lip?
Which stands to reason to think about 'average' insurance coverage. GIO wants its customers (and potential customers) to know it has all kinds of levels of cover for 'non-average' families. Cute.
The ad, by Leo Burnett Sydney, rolled out in October across TV, radio, out-of-home and online, and uses 'real life' NSW families.
"There is no such thing as an 'average' family when it comes to insurance," GIO executive manager marketing Chris Wilton said. "By showing some of the multitude of ways the needs and lives of real, everyday families differ from the so-called 'average', GIO is able to highlight the relevance of its different features and levels of cover when it comes to protecting real people. What better way to do this than through telling the true stories of real people and their families."
Click here for the second TV ad.
Click here for the third TV ad.
