Tampon brand U by Kotex is set to launch a new campaign based on the insight that three quarters of girls experience "leakage paranoia".
Created by Shift, "Leak Check" is the latest execution in the "U Know What Works" campaign and showcases the new 'last line of defence' feature, an additional blue absorbent layer that helps prevent leakage.
The campaign launches on Sunday August 21 across television and print ads appearing in magazines including Famous, Cosmopolitan, Cleo, NW and Shop Til You Drop.
