The internet. Sometimes you sit there and don't know where to start. There's just so much stuff. Billions of pages of stuff, coagulating into a virtual pacific trash vortex. What you need is a filter, a filter to show you just what you want. And that's the gist of Zuji's latest campaign.
The Hallway has come up with a Kaleidoscope approach for the online travel booking company. Simon Lee, creative partner and ECD at the indy shop, suggested it's all about cutting through the crap.
“What’s the point of having a fantastic range, if you can’t actually find what you’re genuinely looking for?!" he said. "Kaleidoscope dramatises the search and most importantly the “find” in glorious animated technicolour.”
That's what the Webjet-owned brand wanted, and that's what it got.
“Everyone’s wants a different travel experience, but sorting through thousands of options online is daunting and time consuming," said Zuji marketing manager, Melissa Scully. "So it was crucial for us to get across that while Zuji searches hundreds of thousands of options for you, our simple and intuitive set of tools lets us be your finder." As a result, she said, "that takes the hard work and confusion out of booking your next holiday online".
The two TV spots will be supported by billboards and online activity.
