Invisible nudity and hot dripping wax make a very evocative combination in Ecoya's new campaign.
Fragrance candle brand Ecoya has heated up with Special Group in a new initiative that features two naked dancers from The Sydney Dance Company posing in sensual positions and covered in hot wax.
Tony Bradbourne of Special Group said “We were really trying to evoke the idea of more pleasure, more romance, more sensuality – but in a simple, striking, visual way. We thought the idea of pouring wax over naked bodies, but just leaving the wax for the viewer to see, could achieve this".
The campaign will run globally in-store and outdoor.
