The Communications Council has kicked off its Graduate Trainee Program call for entry campaign in which members of the advertising community attempt to "rebrand" university student Johann.
Created by Host and The Jamboree, "Johann's Ladyquest" aims to reverse Johann's "dry spell" with the ladies, with the help of planning heads, agency chiefs and top creatives.
The campaign is running across online and social media. You can follow Johann's progress the campaign Facebook page.
