Underwear brand Triumph has rolled out a campaign called 'It's Your Right' aiming to celebrate women's self-confidence and its new Miraculous Silhouette collections.
Created by BCM, the campaign is led by a Facebook page called 'The Repulic of Triumph' which invites women to express their opinions and declare a 'right' that is important to them. It also features a series of print executions in multiple women's magazines.
