Green's General Foods is set to launch a TV campaign for its "Poppin Microwave Popcorn" range featuring the hit 1970s song "Popcorn" by Hot Butter.
Created by One For All, "It's Poppin Time" uses the catchy synthpop tune and bright visuals to convey the "magic and fun" of microwave popcorn.
The campaign launches in April across free-to-air TV.
