Independent film magazine FilmInk has launched a campaign to support the release of its iPad app.
The cinema spot, to be premiered at Tropfest on 20 February, features comedian/actor Peter Hellier.
A 15-second version of the commercial will be screened on SBS and at the French Film Festival.
Produced by: Oliver Torr and Dov Kornits
Written by: Oliver Torr
Directed by: Martha Goddard