Tigerair has kicked off a campaign and CRM platform targeting the not-so-frequent flyers. It's called 'Infrequent Flyer Club'. You don't get to sit in a fancy lounge, you don't get tiny bottles of complimentary wine, and the menu isn't by Neil Perry. But it will keep you up-to-date with cheap offers to destinations you want to visit.
An integrated campaign across online, TV, out-of-home, radio, social media, airport and in-plane advertising will drive traffic to the website. The first 5,000 members to join will receive a free flight voucher for $100. Members can choose one of 18 membership levels, from Beer to Bin Green or Hipster Chino.
McCann Australia executive creative director John Mescall said: "Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. The Tigerair Infrequent Flyer Club is probably the best airline membership scheme in the world.
“Sure, you don’t earn points. And there’s no swanky lounge or any form of preferential treatment at the airport at all. But unlike other programs that force you into bronze, silver and gold, when you join Tigerair Infrequent Flyers you get to choose your own membership level. Mine is Aerobics Leotard Blue. And that beats free peanuts every time."
Wearable Luggage
Menu Not by Neil Perry
Reasonably Small Lotto Win
Very Small Lounge
Tiny Bottles of Wine
Credits
Agency: McCann Australia
Creative: John Mescall, Pat Baron, Scott Hall, Nath Mallon
Account Service: Adrian Mills, Alec Hussain, Lachlan Wittick, Alex Haigh
Planner: Danish Chan
Digital: Pauline McMillan, Joe Guario, Alex Reid
Production: Chelsea Nieper
Production Companies: Exit Films, Nice Bike
Client: Tigerair Australia
Commercial Director: Adam Rowe
Marketing Executive: Megan Coningsby
