Westpac has launched its latest campaign 'imagine your future with us’, showcasing the daily routine of a graduate working for Westpac – right from the bad, the alarm clock, to the good, the taxi ride home.
Westpac Group Graduate Program is a predominantly digital and social campaign engaging applicants on Westpac's LinkedIn Group in a questions and answers format, as well as direct Facebook interaction.
Casey Aimer, head of digital at Blaze said, “With a wealth of program roles available, we created a direct path to any relevant programs based on a student’s area of study and what they’re into. This is a uniquely personal approach for the students, one which opens their eyes to a lot more career options that they wouldn’t have preciously considered.”
Credits
Anna El Ali – Senior Manager, Graduate Programs, Westpac Group
Karla Palecek – Talent Brand Manager, Westpac Group
Mike Boyd – Agency Head, Blaze
Scott Deakin – Creative Director, Blaze
Christian Kernot – Copywriter, Blaze
Katharine Morgan – Designer, Blaze
Casey Aimer – National Head of Digital, Blaze
Marcelleo Ordenes – Web Developer, Blaze
Jessica Saethang – Account Director, Blaze
