WorkSafe Victoria has kicked off a confronting new campaign that explores the real dangers of not speaking up in the work place.
The campaign follows the lives of two young workers who endure sever life-changing injuries because they didn't speak up and ask before doing something dangerous at work.
David Dumas, Grey business director said “We know that young workers don’t regard the workplace as dangerous and, when faced with uncertainty of how to do something, they are often reluctant to ask. Research identified that the concept of showing the potential life - long consequences of not asking was a very confronting and thought provoking territory for this group."
The TV campaign will be supported by out-of-home, radio, digital and social media platforms.
Watch 'Nick's Story'
Creative: Nigel Dawson & Peter Becker
Agency producer: Sandi Gracin
Account Service: David Dumas, Samantha Huyer
Production company: 8com
Director: Josh Frizzell
