One in four people suffer from anxiety and many don't even know it. In its latest campaign, Beyond Blue wants people to recognise the symptoms of anxiety so they can be freed from it.
The very powerful spot has actor Ben Mendelsohn personify anxiety in an eerie yet accurate portrayal.
This is the first national anxiety-awareness campaign that sheds lights on the debilitating condition that affects so many Australians.
Marmalade's creative director John Akritidis said "We were incredibly pleased to be involved in this project with Beyond Blue. Securing Ben to headline our creative was a real bonus. His skill is quite amazing to watch on set. We are very proud of the work we have done for such an important issue."
The campaign will appear in cinemas, out-of-home, digital and social media.
Executive Creative Director: Neil Mallet
Creative Director: John Akritidis
Creative: Frank Trobbiani
Head of Digital: Donal O'Keefe
Production Company: The Directors Group
Director: Paul Goldman
Producer: Craig Griffin
