Electricity retailer Momentum has launched a brand campaign across television, print and online highlighting its focus on renewable energy.
Created by Twenty20 Communications, the ads feature a determined pair of rowers battling their way through rough seas while feeding out a long line of power cord. The rowers reach land and connect the cord to Hydro Tasmania, illustrating the lengths Momentum will go to power your business.
The campaign highlights the fact that Hydro Tasmania, Australia’s largest generator of renewable energy, is "the power behind Momentum". The brand campaign will be followed by the launch of Momentum's new renewable energy product, SmilePower.
