Ikea pulled off an elaborate prank today with online and print advertising for the Hundstol dog high chair, a product for dog lovers who want the family's best friend to come to dinner.
Created by One Green Bean with assistance from Three Drunk Monkeys and Match Media, the prank included an official press release, detailed product specs on the Ikea website and an interview with an Ikea 'designer'.
Media pick-up included television, radio, print, online and across social media.
