Westpac hits Melbourne's streets with a very square human ATM, and he's on a mission.
Tasked to find tales from the people of Melbourne about lost, pinched and misplaced wallets, the experiential activity aims to promote the bank's Emergency Cash option that offers access to cash through ATMs without a card if customers find themselves in a sticky situation.
Human ATM is an activation of a broader TV commerical.
Credits:
Client: Westpac
PR agency: Mango
Creative: (Inhouse) Westpac
