In an attempt to persuade shoppers at the point of sale, Uncle Toby's has launched a natonal campaign to promote the new Uncle Toby's Plus Calcium cereal.
The campaign uses shopper touch points to distribute the message of getting 40% of your daily calcium from the cereal with 125ml of skim milk.
Channel 5's joint managing director, Wayne Dagg said “Through true shopper insights we know how a person behaves in this aisle. We’ve used this information to develop shopper creative that better engages with and informs the shopper why they should buy Plus Calcium.”
The campaign will run along side the Uncle Toby's Plus Calcium TVC and sampling in stores.
