Blockbuster movie Her, in which a man falls love with his computer's avatar, launches this week on Blue Ray, DVD and UltraViolet and to celebrate the release Universal Sony Pictures Home Entertainment Australia tasked Slingshot with creating an interactive campaign.
The indy agency duly teamed up with Mobile Embrace to design a voice activated mobile campaign using Nuance voice recognition technology that users interact with, called 'Samantha'.
Samantha asks the users three questions and it is with these voice replies from users that a tailored response is delivered, duplicating lines from the movie Her.
Her will feature on banner ads running on Mobile Embrace’s publisher advertising network.
Credits:
Media agency - Slingshot
Marketing - Mobile Embrace
Technology partner - Nuance Communications
