Sydney Writers' Festival is going big with a push for this year's event featuring Obama's digital strategist, UK rapper poet Kate Tempest and actress Molly Ringwald.
The campaign shifts the focus of the event to flesh out the art of storytelling but with a modern twist.
The initiative will run across TV, cinema, print, outdoor, digital and social media.
Sydney Writers' Festival artistic director, Jemma Birrell said “The artwork from BWM has so beautifully captured our brief, enticing audiences with the idea of live stories – focusing on excitement and suggesting the depth and breadth of storytelling. They have highlighted some of the fascinating stories behind our talent and authors by the power of suggestion, creating something exhilarating and extremely inviting.”
Artistic Director: Jemma Birrell
Executive Director: Ben Strout
