Oxfam has launched a new Christmas campaign for the “hard to buy for” person.
Created by The Magnificent Itch, the animated spot explains why buying something good is better than socks. Something good, it says, is a waste-free unwrapped gift card.
“When you buy an Oxfam Unwrapped gift, your donation helps support Oxfam Australia’s life-changing work around the world, and the person you’re buying the gift for will receive a clever card explaining how their gift is helping others," said appeals manager at Oxfam, Charlie Syme.
"Giving a goat or a donkey is more memorable than your usual socks or jocks and you never have to worry about your gift being unwanted. All of our Unwrapped gifts are real items that help transform the lives of some of the world’s most vulnerable people living in extreme poverty.”
The campaign is online only.
