Lindt has launched a digital and offline campaign for its Easter 2011 "Gold Bunny Hunt" in which players collect clues for a chance to win $20,000.
Created by DraftFCB Australia, the campaign includes clues placed on free-to-air television, online and on dedicated 3G mobile content. Players can also engage with the campaign through the website and across social media.
The ten best "Gold Bunny Hunters" will be flown to Sydney for a chance to dig up the $20,000 Lindt Gold Bunny.
