Executive creative director: Ben Welsh
Optus unveiled a multiplatform campaign for the Australian launch of the iPhone 4 with the tagline "get what you love without limits".
The campaign, created by M&C Saatchi, features a chimpanzee with an abundance of bananas as a symbol of Optus's voice and data packages.
The campaign ran across print, online and radio in the days surrounding the iPhone 4 release.
