Creatives: Alex Wadelton, Ant Simmons, Paul Meates, Evan Roberts
Producer: Adrian Mills
AFL's Melbourne Football Club is giving two supporters the opportunity to be named in the club's official side as part of its 2010 membership drive.
The campaign by George Patterson Y&R Melbourne, tag-lined “Get a Guernsey” runs across TV, outdoor, POS, internet, social media and PR from Sunday (11 April).
The promotion offers a once in a lifetime opportunity for two fans by giving them the chance to be named in the official side for the round 5 clash versus Brisbane.