ANZ is glitzing up the usually mundane ATM machines transforming them into 'GAYTMs' to showcase its support of the upcoming Sydney Mardi Gras festival.
The spangly GAYTMs are popping up all over Sydney adn ANZ is using its newly launched Instagram account to shout about it. When Sydney-siders take out their hard earned dollar they get the message: “cash out and proud”. All operating fees go towards the non-profit organisation, Twenty10.
The campaign captures locals flocking to the machines for a cheeky photo-op, falling in line with ANZ's recent sign-up to Instagram, where the bank is accumulating snapshots of the GAYTM's.
