Maggi has served up a tasty new campaign to promote the launch of its Fusian Pad Thai noodle range. The out-of-home execution will be supported by digital and POS.
Michael Dole, Creative Director, said “The guys have worked really hard to create a great and unusual campaign for our target market. We were incredibly lucky to work with Laurindo, who added his own brilliant ideas and imagination to bring the concept to life. God only knows what goes on in his head."
Creative Director/ Head of Art: Michael Dole
Creative Director/ Head of Copy: Ian Williamson
Creative Team: Oskar Westerdal & Sam Pemberton
Illustrator: Laurindo Feliciano
Illustration Agent: The Artworks
