Fun can go bad quickly

23 May 2014
 

Advertiser: New Zealand Transport Agency

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'Don't have too much fun'. That's the message of a new campaign for the New Zealand Transport Agency.

The print campaign - a series of passenger portraits, by Clemenger BBDO Wellington - promotes car safety, using rock and roll images with the tagline: "Fun can go bad quickly. Be a passenger, not a distraction."

Credits:
Creative Agency: Clemenger BBDO Wellington
Client: New Zealand Transport Agency

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