Telstra has launched an integrated marketing campaign for T-Hub, positioning the product as the answer to ease modern family life.
The campaign will run across TV, cinema, print, digital and point-of-sale.
The print campaign will launch on 10 October, with the TV and digital campaign having launched last weekend.
Click here to see the second TV spot.
Executive creative director: Justin Drape & Scott Nowell
Creative director: Leslie Ali
Art director: Scott Dettrick
Copywriter: Leslie Ali, Scott Nowell & Justin Ruben