The emotive new brand campaign for tractor brand Kubota puts the company at the heart of country living.
Victorian agency Redhanded Creative is behind the new spot, which launched over Easter.
With the tagline 'For Earth, For Life', the campaign focuses on working productively with the earth, with shots of country working, family life in the countryside and local produce.
The campaign is running across TV, online, print, outdoor and cinema.
CREDITS:
Agency – Redhanded Creative
ECD and copywriter – Paul Hand
Art director – Vanessa Cook
Production company – Mr Smith
Director – Craig MacLean
Producer – Helen Nicol
Music – Alan Harding Ultrasound 6
Account director – Andrew Hardeman
Managing director – Jim Gall
