Fish, Be Afraid

22 January 2013
 

Advertiser: Boating Camping Fishing

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Boating Camping Fishing (BCF) has launched a campaign that aims to entice Australian fisherman back into the water by featuring scared fish on its creative. The campaign will run across print and POS.

Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill
Agency Producer: Melissa Ashman
Photographer: Erik Williamson

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