Wouldn't everyone like a dolphin friend named Colin, who helps out in times of need? Fisherman's Friend introduces its new mascot in the latest campaign.
MJW creative director, Marrianne Little said “Dolphins are known for being a great friend of humans, so in the first of a series of TVCs, ‘First Date’, we see Colin in the back seat helping out his mate about to pick up a lady friend for a date. Colin hands him a Fisherman’s Friend, the freshest of mints.”
The TVC will be supported by digital, out-of-home and shopper promotions.
Creative Team: Trent Christie & Matt Smith
Creative Director: Marrianne Little
Production Company: Jungleboys/Metropolis Films
Director: Al Morrow
