Victorian Responsible Gambling Foundation has launched a campaign that encourages gamblers to take the 100 Day Challenge to get their lives back on track.
McCann executive creative director John Mescall said “This is a really important campaign for a lot of reasons. People struggling to fight their gambling problems need to know they’re not alone, but more than that they need to know that there are effective support mechanisms to help them every step of the way. This campaign is quite unique in that it not only informs, it also provides very real support through the online tools we’ve created.”
The campaign will run across TV, radio, print, cinema, press, digital and in-venue executions.
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Creative Team: Matt Stoddart & Natasha Wood
Film Production: Airbag Productions
Director: Aaron Wilson
