This campaign's got it all: racing car drivers, social media, deodorant and even Shazam integration.
Via a 'social press conference', Lotus F1 Team drivers Romain Grosjean and Davide Valsecchi sat down with Channel 10 to answer questions from Rexona's Twitter followers.
The video of the drivers' responses will be featured by Channel 10, Fox Sports and The Herald Sun.
But wait, there's more. All of Rexona's TV advertising and online content, launching this Friday, will feature Shazam integration allowing fans to access Lotus F1 Team Pit Crew 360 content as they watch on TV.
Credits:
Shannan Quinn, Director, Music & Sport Partnerships, ESP
Mandi Bateson, Head of Social
Marrion Bell, Business Manager
