Want to do something different this Christmas? Jump out of a plane, go shark diving, jet boating or flying trapeze? Why not? RedBalloon wants to entice the adventurer in all of us out in its Christmas ad.
The campaign is called 'Christmas Bells and Whistles' and was made by production company The Grindhouse and follows RedBalloon's recent 'MarketPlace' ad.
RedBalloon chief executive Kristie Buchanan said: “Christmas Eve 2012 was our first $1 million day, with a transaction being made on the site every 3.3 seconds. By investing in TV, supported by an integrated campaign across radio and digital, we believe we can achieve strong Christmas sales again this year.”
The campaign will run throughout December and will feature on television, radio, online and social media.
