GPY&R Melbourne is building the anticipation ahead of the 2014 AFL season with a new campaign.
Stating 'Everything's possible', the spot suggests some of the limitless – and perhaps unlikely – things that could happen this footy season.
The campaign, which is running nationally on TV, radio and in print, focuses on the high hopes every footy fan has at this time of year. It is narrated by Aussie actor Chris Hemsworth.
Dorothy Hisgrove, general manager of people, customer and community at the AFL, said: “The start of the Toyota AFL Premiership Season is a particularly exciting time for fans, which is reflected in this campaign.
“Speaking directly to our fans has never been more relevant than this year, given we will see an even greater focus on fan engagement and participation.”
CREDITS:
Client – AFL
Agency – GPY&R Melbourne
Chief creative officer – Ben Coulson
Senior writer – Alex Wadelton
Designer – Caleb de Gabriel
Executive producer – Romanca Jasinski
Head of planning – Mike Hyde
Production – XYZ Studios
Music – The Delta Riggs, 'Scratch Flower'
