Everyone's A Winner

30 July 2012
 

Advertiser: Big W

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Discount retailer Big W has launched a new price-focused brand campaign based on the premise of 'everyone' being a 'winner' when they shop at the Woolworths-owned chain.

The campaign, created by Saatchi & Saatchi Sydney, features the Hot Chocolate track Everyone's A Winner Baby. The spot pairs its key phrases with product shots and the brand's iconic bouncing blue dot.

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