HP and AMD have teamed up to launch the first Australian campaign under the new global HP brand positioning of "Everybody On HP".
Created by Convert, the campaign promotes "affordable high definition vision" found on the HP Pavilion dv6 Entertainment Notebook PC due to AMD's "dynamic contrast, edge enhancement and auto colour adjustment technology".
The integrated campaign is running across print, online, social media and retail point-of-sale, as well as Westfield experiential driven by PR agency Burson-Marsteller.
